Indoor location-based apps can now do without WiFi. Instead, they are relying om the Earth’s magnetic fields to determine the user’s position. IndoorAtlas’ platform allows for accurate location-based mobile applications without WiFi or GPS.
What does this entail?
- Increased security for the site’s management, as there is no need to make WiFi public. WiFi can now only be accessed by personnel. This also keeps company information safer from hackers.
- Increased security for users, as IndoorAtlas cuts the need for outside users to access the company’s internet access. They can now solely use the location technology.
So how exactly does this technology work? Instead of using wireless access points and hardware, it relies on “disturbances in the Earth’s magnetic fields created by a building’s internal structures”.
All a company needs to do is upload floor plans to the IndoorAtlas software, which translates it into a geographic coordinate system. The app then proceeds to create magnetic maps for the building.
This technology will be useful for store promotions, where customers can check their phones for in-store grocery promotions and can situate the aisle number and area of the product they wish to purchase. Malls may also find this app useful for new visitors, which can also promote sales or discounts at stores. Use of the app also allows for users who are skeptical about using geo-tagging services. They no longer need to be ‘on the radar’ as they use the Earth’s magnetic movement.